Digital payments get boost this holiday shopping season

first_img 9SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr It’s not surprising that TMG’s Thanksgiving holiday card transaction data indicate cardholders shopped both in-store and online throughout the holiday weekend. What we were surprised to discover was the significant jump in the number of card-not-present (CNP) sales compared to previous years. This year, CNP sales accounted for nearly a quarter of the total holiday weekend credit and debit card transactions TMG processed. In 2014, however, they accounted for 20 percent of all card transactions. In 2013, they accounted for 15 percent.That wasn’t the only record-breaking occurrence this holiday season. For the first time, we included both EMV and tokenized transactions in our holiday spending analysis. The objective of doing was to establish a benchmark in regard to mobile pay solutions, which continue to account for only a fraction of transactions across the industry.Here are a few of the key observations our product and digital teams made upon examination of the tokenized transaction data, which largely consisted of Apple Pay purchases.Cyber Monday was the most popular day in November for tokenized credit transactions; Black Friday for tokenized debit transactions. continue reading »last_img