High street consumers regain confidence

first_imgShopper confidence is at its highest since January 2011, according to new research from  IGD ShopperVista.Nearly one in five shoppers (19%) said they would be better off in the year ahead, up from 10% in January 2011 when the IGD first conducted the survey.Confidence is rising fastest outside London, the research suggests – with 20% in the North and 19% in the Midlands now saying that they will be better off next year, up from 8% and 10% in January 2011, and 23% in London, up from 20%.When asked what their main priorities were for their grocery shopping in 2014 some 64% said it was saving money, 47% cited reducing food waste and 47% told the researchers it was keeping to a budget. Enjoyed this article? Get more stories like this direct to your mailbox with our FREE email newsletter. Click here to sign-up today!last_img